Repurposing in business can be a multi-billion-dollar opportunity simply by positioning a product in one way or another. We see this often in pharmaceuticals, with the hypertension drug Viagra being the best example. Another boom we are seeing in the antidiabetic drug Ozempic is returning blockbuster profits as a weight loss drug. In small business, we have looked at samoosa offcuts used for paaper bites and surgical razors being used for a cheap and effective personal shave, while on the subject of medical, sterile surgical blades can be reused for manufacturing, arts & crafts, and other uses once they expire for medical use.

In terms of breakfast cereal thewhen we think of cereals made from byproducts, we think of something like "Cream of Wheat," made from a portion of the wheat not used in making flour. This was made from the "middlings" of the wheat, a protein-rich part of the wheat berry.

The oat crunchie cereal is made in the spirit of repurposing; it is made from the "crumbs" of oat crunchies. It is the remnants of oat crunchie manufacturing. When I say crumbs, I am actually referring to the individual pieces of the oat (sometimes called the oat kernel). Oat crunchies are packaged and marketed as perfect squares. There will also be offcuts from the edges as well as squares that broke apart when cutting. This is often resold as oat crunchie pieces if the manufacturer has a factory shop. But pieces and the resulting crumbs can also be eaten with milk as a cereal, and it is very tasty!

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Now you are probably wondering: would parents give their children “high-sugar” crunchie porridge? The sugars in a lot of commercial breakfast cereals are likely to exceed this.